BrightCoach Code of Ethics

These Model Standards of Conduct for Professional BrightCoaches were prepared based on the standards of the International Coach Federation (ICF) and International Association of Coaches (IAC).

Section 1. Professional Conduct At Large

1) BrightCoaches will not knowingly make any public statement that is untrue or misleading about what they offer as BrightCoaches, or make false claims in any written documents relating to the coaching profession or the coach’s credentials.

2) BrightCoaches will accurately identify their coaching qualifications, expertise, experience, certifications, and credentials.

3) BrightCoaches will recognize and honor the efforts and contributions of others and not misrepresent them as their own. BrightCoaches understand that violating this standard may leave them subject to legal remedy by a third party.

4) BrightCoaches will at all times, strive to recognize personal issues that may impair, conflict, or interfere with their coaching performance or their professional coaching relationships. Whenever the facts and circumstances necessitate, BrightCoaches will promptly seek professional assistance and determine the action to be taken, including whether it is appropriate to suspend or terminate their coaching relationship(s).

5) BrightCoaches will conduct themselves in accordance with these Standards of Conduct in all coach training, coach mentoring, and coach supervisory situations.

6) BrightCoaches will conduct and report research with competence, honesty, and within recognized scientific standards and applicable subject guidelines. BrightCoaches’ research will be carried out with the necessary consent and approval of those involved, and with an approach that will protect participants from any potential harm. All research efforts will be performed in a manner that complies with the laws of the country in which the research is conducted.

7) BrightCoaches will accurately maintain, store, and dispose of any records created during their coaching business in a manner that promotes confidentiality, security, and privacy, and complies with any applicable laws and agreements.

Section 2. Conflicts of Interest

8) BrightCoaches will seek to avoid conflicts of interest and potential conflicts of interest and openly disclose any such conflicts. BrightCoaches will offer to remove themselves when such a conflict arises.

9) BrightCoaches will disclose to their clients and clients’ sponsors all anticipated compensation from third parties that the coach may pay or receive for referrals of that client. The “sponsor” is the entity (including its representatives) paying for and/or arranging for coaching services to be provided.

10) BrightCoaches will only barter for services, goods or other non-monetary remuneration when it will not impair the coaching relationship.

11) BrightCoaches will not knowingly take any personal, professional, or monetary advantage or benefit of the coach-client relationship, except by a form of compensation as agreed in the agreement or contract.

Section 3. Professional Conduct with Clients

12) BrightCoaches will not knowingly mislead or make false claims about what their client or sponsor will receive from the coaching process or from them as the coach.

13) BrightCoaches will not give their prospective clients or sponsors information or advice that the coach knows or believes to be misleading or false.

14) BrightCoaches will have clear agreements or contracts with their clients or sponsors, and will honor all agreements or contracts made in the context of professional coaching relationships.

15) BrightCoaches will carefully explain and strive to ensure that, prior to or at the initial meeting, their coaching client and sponsors understand the nature of coaching, the nature and limits of confidentiality, financial arrangements, and any other terms of the coaching agreement or contract.

16) BrightCoaches will be responsible for setting clear, appropriate, and culturally sensitive boundaries that govern any physical contact that BrightCoaches may have with their clients or sponsors.

17) BrightCoaches will not become sexually intimate with any of their current clients or sponsors. 

18) BrightCoaches will respect the client’s right to terminate coaching at any point during the process, subject to the provisions of the agreement or contract, and will be alert to indications that the client is no longer benefiting from the coaching relationship.

19) BrightCoaches will encourage their clients or sponsors to make a change if the coach believes the client or sponsor would be better served by another coach or by another resource.

20) BrightCoaches will suggest their client seek the services of other professionals when deemed necessary or appropriate. Section 4. Confidentiality/Privacy

21) BrightCoaches will maintain the strictest levels of confidentiality with all client and sponsor information. BrightCoaches will have a clear agreement contract before releasing information to another person, unless required by law.

22) BrightCoaches will have a clear agreement upon how coaching information will be exchanged among coach, client, and sponsor.

23) When acting as trainers of student Coaches, BrightCoaches will clarify confidentiality policies with the students.

24) BrightCoaches will have associated BrightCoaches and other persons whom they manage in service of their clients and their sponsors in a paid or volunteer capacity make clear agreements or contracts to adhere to these Confidentiality/Privacy standards and the entire Standards of Conduct to the extent applicable.

Note on Construction

These Standards are to be read and construed in their entirety. There is no priority significance attached to the sequence in which the Standards appear. Various aspects of coaching, including some matters covered by these Standards, may also be affected by other applicable professional rules. These sources may create conflicts with, and may take precedence over, these Standards. However, a coach should make every effort to comply with the spirit and intent of these Standards in serving their clients. This effort should include honoring all remaining Standards not in conflict with these other sources. These Standards, unless and until adopted by a regulatory authority do not have the force of law. Nonetheless, the fact that these Standards have been adopted by the respective approving entities, should alert BrightCoaches to the fact that the Standards might be viewed as establishing a standard of care for BrightCoaches.